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Concierge OB/GYN Medicine: Redefining Women’s Healthcare with Dr. Steve Rad

When it comes to prioritizing your well-being, personalized and exceptional care can make all the difference. Concierge OB/GYN medicine is a revolutionary approach to obstetrics and gynecology that gives women unparalleled access, attention, and expertise.  

Dr. Steve Rad, a board-certified OB/GYN and Fellow of the American College of Obstetricians and Gynecologists (FACOG), is proud to offer concierge OB/GYN services to individuals in Southern California, including Beverly Hills and Los Angeles, ensuring a truly tailored patient experience. 

Ultrasound examination of pregnant woman showing her abdomen and baby's position.

What Is concierge OB/GYN medicine?

Concierge OB/GYN medicine offers personalized healthcare with tailored services, convenient access, and extended appointment times. Unlike traditional practices, this type of care operates on a subscription or out-of-pocket basis and is typically not covered by health insurance.

This model allows certified OB providers, like Dr. Rad, to focus on quality care over patient volume, giving each individual the time and attention they deserve. Whether you’re seeking care for contraception, preventive care, or navigating postpartum challenges, concierge OB/GYN services provide exceptional support at every stage of life.

You’ll encounter two primary models when exploring concierge OB/GYN care. The first is a retainer or membership model, where patients pay a recurring monthly or annual fee that covers enhanced access, same-day appointments, direct physician contact, and extended visit times – regardless of how often you’re seen. The second is a direct-pay model, where patients pay out of pocket per visit or service and bypass insurance entirely. Both approaches share the same core promise: your doctor has the time and bandwidth to truly focus on you, not on a waiting room full of back-to-back appointments.

In a traditional insurance-based OB/GYN practice, physicians often manage hundreds of patients at once, leaving little room for the unhurried, personalized attention complex or high-risk pregnancies genuinely require. Concierge care flips that dynamic entirely. With Dr. Rad, you receive 24/7 access to a board-certified maternal-fetal medicine specialist – by phone, telemedicine, in-office, or even at your home. That level of availability isn’t a luxury add-on; for patients managing high-risk pregnancies, it can make a meaningful clinical difference.

Dr. Rad’s concierge practice goes further than most. His at-home prenatal care program brings state-of-the-art monitoring and cutting-edge 3D/4D ultrasound technology directly to patients who cannot or prefer not to travel. For those flying in from out of state or internationally, a dedicated fly-in program ensures continuity of care without compromise. Trained across UCLA, USC, Cedars-Sinai, UCSF, and leading international centers, Dr. Rad brings a depth of perinatology expertise that is genuinely rare – and that expertise is available to every patient, treated as a VIP from the very first consultation. That is the Dr. Rad difference.

Why individuals are choosing concierge OB/GYN care

The appeal of concierge OB/GYN practices lies in the promise of wellness and individualized care. Patients enjoy several benefits from Dr. Rad’s concierge practice. 

Convenience

With Dr. Rad’s concierge OB/GYN practice, convenience isn’t a perk – it’s the foundation of your care. Every appointment is unrushed, giving you real time to discuss everything from genetic testing and obstetrical care to birth control and beyond. You’ll also have 24/7 direct access to Dr. Rad himself – not a nurse line or an after-hours voicemail – so urgent questions never have to wait until Monday morning.

Consider a patient like Braelyn, who was managing severe hyperemesis gravidarum during her first trimester. Instead of making repeated, exhausting trips to a clinic, she could reach Dr. Rad directly, get a same-day virtual consultation, and have her care plan adjusted without ever leaving home. That kind of responsiveness is what sets concierge care apart.

Dr. Rad also offers at-home prenatal care for patients with high-risk pregnancies who need increased monitoring without the added stress of frequent office visits. Telemedicine and virtual consultations are available for those moments when you need guidance quickly but can’t come in – whether you’re across town or traveling internationally. Shorter wait times and easy, direct access to Dr. Rad and his staff round out an experience designed to make even the most complex pregnancies feel manageable and supported. That is the Dr. Rad difference.

Quality care

Along with more relaxed appointments, concierge OB/GYN care ensures Dr. Rad directly oversees all aspects of your healthcare, from annual gynecological exams and lab testing to postpartum visits and specialized treatments. This continuity builds trust and provides peace of mind, particularly for new patients navigating the intricacies of women’s healthcare. 

Of course, Dr. Rad strives to provide the highest quality of care to all his patients based on best practices and cutting-edge technology. As a concierge patient, you can expect Dr. Rad to deliver superior preventive care, cutting-edge solutions, and advanced diagnostic tools and treatments tailored to your unique needs. 

Call (844) 473-6100 or click here to schedule online

Is concierge OB/GYN care right for you? 

Close-up of pregnant woman's belly with hands gently holding, emphasizing prenatal health and obstetric services.

If you value priority access, unrushed appointments, and deeply personalized attention, concierge OB/GYN care with Dr. Rad is designed for you. Whether you’re managing routine gynecologic health, navigating menopause, or carrying a high-risk pregnancy that requires expert perinatology support, his patient-first practice ensures care that genuinely exceeds expectations.

Dr. Rad’s concierge model is built around what traditional OB/GYN practices simply cannot offer: 24/7 direct access to your physician, at-home prenatal care for high-risk pregnancies, and a fly-in program for patients traveling from across the country or internationally. These aren’t add-ons – they are the foundation of the Dr. Rad difference.

Women throughout Southern California – from Los Angeles and Beverly Hills to patients who fly in specifically for his maternal-fetal medicine expertise – choose this model because it puts their health and time first. Concierge OB/GYN care operates on a membership or retainer fee structure, so your access and attention never compete with a waiting room full of patients. Many patients use HSA or FSA funds toward eligible services – we encourage you to confirm coverage details with your plan administrator, as eligibility can vary.

It’s worth being transparent: concierge care does carry a premium cost that reflects the level of access and personalization involved. For women managing complex conditions – from gestational diabetes and preeclampsia to advanced maternal age – that investment often means fewer emergency visits, earlier interventions, and genuine peace of mind throughout pregnancy and beyond.

For women in Southern California and beyond, Dr. Rad’s concierge practice respects both your health and your time. Ready to experience the difference? Schedule a virtual consultation from anywhere in the world, or ask about our fly-in program for patients seeking state-of-the-art high-risk pregnancy care in Los Angeles.

Looking for a concierge OB/GYN near you? Consider Dr. Rad

Dr. Steve Rad invites existing and new patients to experience the difference in concierge OB/GYN care. Serving Los Angeles, Beverly Hills, and surrounding areas, his team is ready to help you explore this unique approach to women’s healthcare. They understand your needs and will support you every step of the way. 

Dr. Rad completed rigorous training with high honors at prestigious institutions such as the David Geffen School of Medicine at UCLA, USC, Cedars-Sinai Medical Center, and UCSF Medical Center, as well as centers internationally in London, Austria, Israel, and Africa. 

Call us at (844) 473-6100 or schedule your consultation online. We are currently accepting new patients. 

We are conveniently located for patients throughout Southern California and the Los Angeles area at locations in or near Beverly Hills, Santa Monica, West Los Angeles, West Hollywood, Culver City, Hollywood, Venice, Marina del Rey, Malibu, Manhattan Beach, Newport Beach, Irvine, and Downtown Los Angeles. We also offer in-home prenatal care and a fly-in program for out-of-town and international patients. Dr. Rad even travels to patients who need him throughout the U.S. and worldwide. 

If you can’t make it to Dr. Rad, he also offers virtual consultations worldwide.

Call (844) 473-6100 or click here to schedule online

Frequently asked questions about concierge OB/GYN care Still weighing your options? These are the questions patients most often ask before choosing a concierge OB/GYN – answered honestly and in plain language.

How is concierge OB/GYN care different from a regular OB/GYN?

In a traditional practice, appointments are short, scheduling can take weeks, and after-hours calls often go to a general answering service. With Dr. Rad’s concierge model, you have direct access to him 24/7, unrushed appointments, and the option for home and travel visits – so you always speak with your actual physician, not a stranger on a hotline.

What conditions does Dr. Rad treat under concierge care?

Dr. Rad specializes in high-risk pregnancies and maternal-fetal medicine, including advanced maternal age, multiple gestations, gestational diabetes, preeclampsia, and complex fetal conditions. He also provides comprehensive women’s health, gynecology, and preventive care.

What does the membership cover?

Dr. Rad’s concierge membership includes consultations, prenatal visits, state-of-the-art 3D/4D ultrasound exams, at-home prenatal care, and 24/7 physician access. We discuss specific inclusions during your initial consultation to avoid surprises.

Can I use my HSA or FSA to pay?

In many cases, yes. Health Savings Accounts and Flexible Spending Accounts can often be applied toward qualifying medical services. We recommend confirming with your plan administrator, and our team is happy to help clarify what documentation you may need.

Do you see patients who fly in from out of state or internationally?

Absolutely. Dr. Rad’s fly-in and international travel program is designed for patients who want access to renowned perinatology expertise, no matter where they live. Telemedicine consultations make it easy to get started before you ever board a plane.

Have a question that isn’t covered here? Reach out directly – that personal touch is exactly what the Dr. Rad difference is all about.

Dr. Rad Education Team

Written by Dr. Rad Education Team

The Dr. Rad Education Team is dedicated to creating accurate, accessible, and informative resources on women’s health, pregnancy and maternal-fetal care. Our goal is to help women better understand their gynecologic and reproductive health, from routine care to high-risk pregnancy, so they can make informed decisions at every stage of life. Content is developed with a focus on trusted health information and the areas of expertise represented by Dr. Steve Rad’s practice.
Dr. Steve Rad

Medically Reviewed by Dr. Steve Rad

Dr. Steve Rad, MD, FACOG, is a board-certified obstetrician-gynecologist with fellowship training in maternal-fetal medicine and the founder of the Los Angeles Fetal & Maternal Care Center. He trained at the David Geffen School of Medicine at UCLA and completed his residency and fellowship at Cedars-Sinai Medical Center, where he still teaches. Dr. Rad provides comprehensive gynecologic care alongside his specialty in high-risk pregnancy and advanced fetal ultrasound, and Los Angeles Magazine has repeatedly named him a top maternal-fetal medicine specialist.